Publishing Company and CEO Analysis Papers as Part of a 'Dark-Blue Ocean Strategy' in Professional Education to Grab Employment

Abstract

Purpose: The purpose of this scholarly paper is to explore an innovative response to the evolving challenges in professional education, particularly the growing disconnect between traditional academic pathways and meaningful employment opportunities. As employers increasingly seek candidates with demonstrated industry insight, adaptability, and initiative, professional education must evolve beyond routine placement support. In this context, the paper introduces the Dark-Blue Ocean Strategy—a hybrid framework combining the value innovation of Blue Ocean Strategy with the strategic targeting of Black Ocean Strategy—to propose a new model for enhancing employability. Specifically, the paper investigates the effectiveness of publishing Company and CEO Analysis Papers as a differentiated tool for job-seeking, positioning students as proactive analysts rather than passive applicants. This approach aligns with the emerging Reverse Placement Model, where students draw attention from companies by demonstrating strategic understanding and leadership insight, thereby shifting the hiring dynamic from reactive to opportunity-generating. The study aims to evaluate this approach’s potential as a future-facing educational innovation that bridges the academic-industry gap.

Methodology: In this paper, the exploratory qualitative research method is used. The relevant information is collected using keyword-based search in Google search engine, Google Scholar search engine, and AI-driven GPTs. This information is analysed and interpreted as per the objectives of the paper.

Analysis & Findings: The analysis and key findings of this study reveal that the Dark-Blue Ocean Strategy (DBOS)—a hybrid of Blue and Black Ocean strategic thinking—can be effectively contextualized within higher education as a forward-thinking employability model. Through the lens of Company and CEO analysis publication, the research validates the Reverse Placement Model, wherein students attract employer interest by showcasing strategic insight and initiative. Feasibility assessments indicate that, while resource-intensive, the model is impactful in creating professional visibility and engagement.

Originality/Value: When contrasted with traditional campus placements, DBOS emerges as a proactive, student-led alternative, empowering learners to position themselves as analysts and thought contributors. A detailed SWOC and ABCD analysis further supports the strategy’s potential, highlighting its strengths in visibility and analytical skill development, alongside challenges like scalability and ethical balance. Finally, the study outlines practical implementation patterns for B-schools, including curriculum integration, mentorship frameworks, and industry collaboration, positioning DBOS as a viable and innovative tool to enhance graduate employability.

Type of Paper: Exploratory Analysis of a New Strategy.