Innovations in Management Education – A Case Study of Turnaround Strategy of Poornaprajna Institute of Management, India
Keywords:
Innovations, Turnaround Strategy, Management Education, Curriculum Development, Entrepreneurship, Poornaprajna Institute of Management, Digital Library, GIG Economy, Consultancy, Intellectual Property Rights (IPR)Abstract
Purpose: The purpose of this scholarly article is to examine and analyze the transformative strategies implemented by Poornaprajna Institute of Management (PIM) to address modern challenges in management education. By identifying key turnaround strategies such as enrollment expansion, the introduction of interdisciplinary programs, curriculum innovation, and the development of practical learning platforms, this paper aims to assess the impact of these initiatives on the institute’s reputation and student success. The study also provides a comparative analysis with similar initiatives at other management institutes and offers insights for further enhancement, intending to inspire and guide similar reforms across the field of management education.
Methodology: An exploratory research approach is used to investigate transformative strategies within management education. The required information is collected using keywords through Google, Google Scholar, and AI-driven GPTs-based information search. The collected relevant information is analyzed, compared, evaluated, and interpreted to create new knowledge.
Results/Analysis: The paper identified various turnaround strategies adopted at PIM, Udupi, and analysed these strategies using ABCD stakeholders’ analysis and SWOC analysis framework.
The paper also identifies and evaluates these initiatives' proposed Overall impact on the institute’s reputation and student outcomes. Further, a comparative analysis is used to identify similar turnaround strategies in other management institutes. Finally, the paper provided suggestions based on analysis to intensify the turnaround strategies for business management educational institutions.
Originality/Value: In this paper, the turnaround strategies and key initiatives of the institution are identified and analysed. These initiates include Enrollment expansion, starting a new MCA program, Leadership Development, Curriculum Autonomy, GIG Economy Readiness Poornaprajna Publication & Consultancy, Digital Library development, and Poornaprajna Incubator to fostering startup ideas and intellectual property creation. This exploration underscores the value of a forward-thinking educational model to build resilient and adaptive business leaders.
Type of Paper: Exploratory Case Study.
