Company Analysis of OpenAI with Special Emphasis on its Future Strategies

Abstract

Purpose: This company analysis paper aims to provide a comprehensive, research-driven evaluation of OpenAI as a pioneering artificial intelligence company influencing the global IT and ITES sectors. Through applying analytical frameworks like SWOC, ABCD, and PESTLE, the paper critically examines OpenAI’s strategic strengths, industry challenges, and innovation-driven growth. It aims to inform and guide stakeholders—including policymakers, investors, and researchers—by offering insights into OpenAI’s current positioning, ethical implications, and future directions for sustainable and inclusive technological advancement.

Methodology: This study employs an exploratory qualitative research approach to gather and analyze relevant information sourced through keyword-based searches using Google Search, Google Scholar, and AI-driven GPT models. The collected data is then systematically analyzed and interpreted in alignment with the study's objectives.

Results/Analysis: This comprehensive analysis offers insights into OpenAI’s product ecosystem, emphasizing ChatGPT’s capabilities, applications, ethical implications, and societal contributions. The detailed analysis highlights critical aspects of OpenAI’s financial performance, revenue strategies, funding sources, and economic sustainability, presenting a nuanced view of its current market position and future strategic challenges. Further, a detailed analysis of financial performance indicators, revenue streams, funding sources, and economic viability of OpenAI’s business model are presented. The analysis also provides an in-depth understanding of OpenAI’s human resource development and retention strategies, highlighting scholarly insights and industry practices shaping the company's talent management approach. The analysis of OpenAI’s technology development and adoption strategies provides a comprehensive view of its innovation methodologies, market penetration tactics, and scholarly perspectives on its strategic initiatives. OpenAI’s significant ethical and regulatory challenges illustrate the importance of responsible governance, compliance management, and societal accountability in AI development and deployment. A comprehensive analysis of OpenAI, derived from SWOC, ABCD, and PESTLE frameworks, highlights critical insights and strategic implications for the company's future growth and sustainability.

Originality/Value: The detailed SWOC analysis provides a balanced perspective on OpenAI’s ChatGPT, highlighting critical strengths contributing to its market leadership and notable weaknesses requiring strategic attention along with opportunities and Challenges. Results of ABCD stakeholders’ analysis and PESTL analysis for a Company from business expansion & strategic investment points of view are presented along with few suggestions for future actions.

Type of Paper: Exploratory Research Case Study.