A New Model of Super Innovative MBA Programme to Achieve its Objective of Creating Super Executives

Abstract

Purpose: To propose a paradigm shift in MBA programmes by redefining their objectives, introducing new quality standards to develop super executives, and evaluating innovative learning approaches.

Methodology: This paper is an explorative in nature where a new model is proposed to solve the weakness of existing MBA programmes in the Universities and Business Schools by proposing a series of value-added research skill-based subjects to enhance executive and entrepreneurship confidence among MBA graduates. The suitable information is collected using keyword-based search through Google, Google Scholar, and AI-driven GPT engines. The collected information is analysed using various analysis, comparison, evaluation, interpretation frameworks and new super innovative MBA model is suggested to create super executives.

Analysis: This paper explores the redefinition of program, mentor, and graduate outcome quality, while also analysing the value-added differentiation concepts such as experiential and customized research learning. By identifying new responsibilities for mentors/instructors and delineating executive performance areas and key performance indicators (KPIs), this paper aims to enhance the effectiveness and relevance of MBA education in producing high-calibre business leaders.

Results: A new model for MBA is proposed with emphasis for research and experiential learning focus. Along with core, specialization, and super specialization subjects, the MBA scholars are exposed to research skills such as analysis, comparison, evaluation, interpretation, synthesis, and creation through systematic research case studies which include industry analysis, company analysis, CEO analysis, Patent analysis, and Business plan proposals. Hence this new MBA model gives equal emphasis to create innovative executives and innovative entrepreneurs who can start their own business initially in digital space and nurture it to global real/physical locations.

Originality/Value: The paper suggests a New innovative proposal to add value to existing MBA programmes all over the World. Hence a Revolutionizing MBA Education: A Groundbreaking Model for Cultivating Exceptional Executives is proposed.

Type of Paper: Exploratory Analysis.