“Strategic Evaluation of British American Tobacco Company: Navigating Innovation, Ethics, and Market Dynamics” (2025) Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), 2(2), pp. 470–506. Available at: https://poornaprajnapublication.com/index.php/pijtrcs/article/view/161 (Accessed: 19 April 2026).