Poornaprajna Publication Conference Proceedings

In the ever-evolving landscape of business, the interplay between traditional practices and emerging trends has become pivotal for organizations striving to remain competitive and sustainable. As industries face rapid technological advancements, changing consumer preferences, and a globalized economy, the 
disciplines of management, marketing, finance, human resources, and innovation are at the forefront of this transformation. This collection of proceedings, titled Emerging Trends in Management Science, encapsulates the latest academic and practical insights that address these dynamic challenges. 
The articles within this volume explore a range of topics, including cutting-edge developments in management practices, evolving marketing strategies in the digital era, financial innovations reshaping markets, modern approaches to human resource management, and groundbreaking technological innovations driving competitive advantage. Each contribution provides valuable perspectives that not 
only reflect current trends but also offer forward-thinking approaches to address future challenges in business. 
This conference has brought together a diverse group of researchers, professionals, and academics., offering a platform to share their expertise, challenge conventional wisdom, and introduce new frameworks for understanding the complexities of modern business. The wide array of subjects covered herein reflects the multidisciplinary nature of management science and its growing importance in 
addressing real-world issues.  This conference proceeding presents a collection of 18 insightful articles 
contributed by esteemed professors and research scholars. These articles span diverse topics, including social science, service marketing innovation, stock market dynamics, and the evolving role of NGOs. Each contribution delves into critical areas of research, offering both theoretical and practical insights. The work reflects contemporary trends and challenges, providing a platform for discourse and innovation. Through these papers, the conference aims to foster knowledge-sharing and inspire new ideas that can advance both academic research and practical application in these fields. 
It is our hope that these proceedings will serve as a valuable resource for practitioners, academics, and students alike, sparking further inquiry and innovation in these critical areas. As businesses continue to navigate uncertain terrain, the insights presented here will undoubtedly contribute to shaping the 
future of management science. 
We extend our gratitude to all the authors for their contributions, the reviewers for their insightful feedback, and the organizing committee for making this conference a success. Let this volume serve as a testament to the ongoing dialogue and collaboration that are essential to driving growth, resilience, and success in the business world.