Strategic Analysis of Sun Pharmaceutical Industries Limited: An Exploratory Case Study of Healthcare Innovation, Ethical Practices, and Business Transformation

Abstract

Purpose: The purpose of this scholarly paper is to conduct an in-depth strategic analysis of Sun Pharmaceutical Industries Ltd., focusing on its innovation capabilities, ethical practices, and business transformation. Through an exploratory case study approach, the paper aims to bridge theoretical business concepts with real-world strategic decisions within the pharmaceutical sector. By evaluating financial data, market dynamics, and operational models, the study seeks to generate evidence-based insights to inform strategic decision-making and long-term growth planning.

Methodology: This analysis employs an exploratory qualitative research approach to gather and analyze relevant data. The information is sourced through keyword-based searches using Google Search, Google Patent Search, Google Scholar, and AI-driven GPT models. The collected information is then systematically analyzed and interpreted in alignment using various company analysis frameworks, including SWOC analysis, ABCD analysis, as per the study's objectives

Results & Analysis: The analysis reveals that Sun Pharmaceutical Industries Ltd. demonstrates strong financial stability, innovation in AI integration, and a competitive edge in global generics and specialty drugs. However, challenges such as high operational costs, regulatory burdens, and limited proprietary AI infrastructure remain significant. To sustain its market leadership and align with future healthcare demands, the study suggests enhancing digital transformation, expanding ethical AI capabilities, and adopting a patient-centric innovation model to improve stakeholder engagement and long-term value creation.

Originality/Value: This scholarly article offers original value by combining multiple analytical frameworks—such as SWOT, ABCD, and financial analysis—to holistically assess Sun Pharmaceutical Industries Ltd.'s strategic direction. It uniquely integrates the perspectives of healthcare innovation, ethical governance, and global business transformation within a single case study. The paper contributes to academic literature by providing actionable insights for scholars and practitioners interested in emerging market leadership and sustainable pharmaceutical strategies.

Type of Paper: Exploratory Case Study.